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After 48 years in the shoe business, the Charles David president and CEO has a renewed faith in the visibility of European manufacturing, while still maintaining an affordable price point.

This spring, the company put in motion a soft launch of Malka’s vision for the future: the Made in Italy collection of classic women’s styles, such as riding boots and oxfords in distressed leathers, priced at $230 to $500. The line has proven so successful that Malka has rolled out additional shoes ahead of the global launch this fall. And in the coming months, the company also will debut a 20-style men’s Made in Italy offering. “This is my way of bringing back the Italian craft to our customers,” Malka said.

The executive began his career in France at the age of 13 at the Bata shoe chain. He eventually moved to Canada, where he launched the Charles David line in 1967. Twenty years later, he relocated to Los Angeles, where the company is currently based. Over his career, Malka has led Charles David through its forays into trendy sexy heels – still a focus for the brand – and helped it shift some of its manufacturing to China.

In addition to being sold in 22 company-owned retail outlets, the label also is available in department stores, such as Nordstrom and more than 500 boutiques.