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Shop the latest collection from Ali Ro. Fun, feminine, and flattering styles for the contemporary woman. Fashion forward dresses and jackets appropriate for every occasion. Fun and feminine contemporary line with dresses and jackets for any occasion! Shop the Ali Ro store.

Since its launche in 2007, Ali Ro has been creating fun, feminine styles for the contemporary consumer. Kathleen McFeeters, founder of Ali Ro, created the label’s moniker as an acronym of her teenage daughter and mother’s names. The Ali Ro woman embraces an effortless simplicity. She possesses a youthful exuberance, combined with a sophisticated sense of style. Her packed social calendar requires an upbeat wardrobe that can keep up.

Beautiful draping, bright colors, artistic prints, soft silks, and frilly details have made Ali Ro’s signature style the life of the party. With a fashion forward range of flattering silhouettes for a varity of shapes and ages, Ali Ro knows how to make women look chic and alluring. Dresses are playful and pretty, yet utterly appropriate for every occation. Fusing the bold and ethereal, carefree and serious, Ali Ro’s dresses are the modern woman’s wardrobe essentials.